Andy Gonsalves has illustrated an interesting concept for his latest batch of street wear. The talented artist has portrayed some adorable animals enjoying a cigarette. It’s a mixture of both cute odd, however, this is definitely a t-shirt you wouldn’t want to wear around children.
Implications - Consumers seek out familiar products that feature a modern twist. Items that combine the classic with contemporary are appealing to those who want the best of both worlds. A company could hone in on this desire for two different aesthetics in order to keep their customers guessing.