This Android Ad Uses a Rock, Paper, Scissors Game to Boast Diversity

By: Ady Floyd - Mar 1, 2016
References: theverge & adweek
This heart-warming Android ad presents the audience with animated rocks, paper and scissors while recreating a nostalgic childhood game. In a new rendition of the class game 'Rock, Paper, Scissors,' this ad shows rocks being bullied by rocks, paper being bullied by paper and scissors bullying other scissors.

The ad shows how one pair of scissors stands up for a piece of paper, and the next scene shows the same piece of paper helping out a rock who is being bullied by other rocks. The animated Android ad titled 'Rock, Paper, Scissors' is just over 60 seconds long and encourages nostalgic feelings. The ad finally ends with the phrase 'be together, not the same.'

While the ad doesn't immediately relate to Android, its theme encourages diversity while promoting the message that Android provides users with an "unified experience across devices."