Amalia Shem Tov's Collection References the Past in Modern Day
Kalina N — August 22, 2018 — Art & Design
References: amaliashemtov & dezeen
Amalia Shem Tov — a graduate of the Shenkar College in Ramat Gan, Israel, designs a collection of ancient cooking utensils that are supposed to strongly contrast the tech-dependent kitchen of the modern age. Its aim is to inspire individuals to work with their hands and put effort into what they are making. The line is appropriately dubbed 'Roots' and is there "to help people rediscover their primary culinary roots."
Amalia Shem Tov's line of ancient cooking utensils includes a millstone, hot baking stones and a mortar and pestle. As these instruments require increased input from their user and operate in parallel with the technologies of the modern age, the Tel Aviv-based designer is able to call attention to the sizable gap between analog and digital.
Amalia Shem Tov's line of ancient cooking utensils includes a millstone, hot baking stones and a mortar and pestle. As these instruments require increased input from their user and operate in parallel with the technologies of the modern age, the Tel Aviv-based designer is able to call attention to the sizable gap between analog and digital.
Trend Themes
1. Resurgence of Ancient Cooking Utensils - The integration of ancient cooking utensils in modern kitchens creates opportunities for reconnecting with traditional cooking methods.
2. Emphasizing Manual Skills in the Kitchen - Designing utensils that require hands-on effort encourages individuals to engage more deeply in the cooking process.
3. Analog-digital Duality in Culinary Tools - Exploring the contrast between analog and digital technologies in kitchen instruments sparks innovation in the culinary industry.
Industry Implications
1. Kitchenware - Manufacturing and selling ancient cooking utensils provide a niche market for kitchenware manufacturers.
2. Food and Beverage - Restaurants and food businesses can enhance their offerings by incorporating traditional cooking methods using ancient utensils.
3. Design - Designers can focus on creating functional and aesthetically pleasing utensils that bridge the gap between ancient and modern cooking techniques.
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