The Amusement BODYGITAL photo spread comments on a very relevant subject that modern society is struggling with today: the need to find ways to incorporate physical activity with digital devices. As companies such as Nintendo, Apple and Facebook continue to entice people with their goods and services, it is the job of others to encourage them to not give up healthier pursuits.
Shot by Alexis Raimbault of Le Petit Oiseau, the Amusement BODYGITAL editorial shows quite abstractly that the way lies in introducing sport and exercise within the technology that drives the modern world. It can be as simply as basic sports like basketball, ping pong and frisbee. Who wouldn't want to join models Laetita Genet and Frédéric Mariez in a sleek yet sweaty game of baseball?
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Concept: Amusement BODYGITAL
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Segment: Neutral, 18-55
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