A-Morir Fall 2014 eyewear collection alienates itself from other sunglass companies with its eccentrically embellished features. A-Morir designer Kerin Rose Gold launched this latest campaign, 'Good Girl', with the design aspects of the Byzantine-era in mind.
Byzantium art is characterized through spirituality, imagination and colorful decorations. These concepts literally shine through in this campaign. The eyewear featured is heavily embellished with shiny Swarovski crystals, tassels and veils and comes in several metallic colors that include gold, silver, emerald and white.
These eyewear designs are something out of the ordinary so it was fitting to make them have an intergalactic, "out of this world" type of portrayal. The model looks like an extraterrestrial in the ads and you can only see their dark silhouette -- he or she's bedazzled eyewear and long fingernails are the main focus.
Stats for Intergalactic Eyewear Campaigns
Trending: Older & Average
Research: 2,690 clicks in 111 w
Interest: 2.2 minutes
Concept: A-Morir Fall 2014
Related: 75 examples / 58 photos
Segment: Females, 18-55
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