This Toyko Brand's Editorial Features Many Americana Men's Looks

By: Riley von Niessen - Aug 29, 2016
References: & hypebeast
'RATS,' a Japanese fashion label that's based in Tokyo, Japan, released its lookbook for Fall/Winter 2016, which is essentially made up of Americana men's looks.

In order to generate this theme, RATS includes a number of thick denim pieces, masculine leather jackets, down vests, military-style parkas and rustic-looking accessories. Each is modeled by men who perch causally atop a stool against a simple backdrop, working to draw attention to their reserved composure, which speaks to the Americana men's looks that are presented.

This is also maintained by the brand's inclusion of Harley Davidson pins, as well as motorbikes and beer bottles throughout. Each of the images within the editorial are black and white, further accenting the old-school inspiration and highlighting the simplistic colorways that make up the apparel within the collection.