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The American Standards Lamp is a commentary on current construction practices in America. As lucky as many Americans are that they have a roof over their head and a switch to turn on the electricity, the materials used are often cheap, unimaginative and the same across all boards. This can lead to a stifling environment that doesn't nurture creativity and individuality -- qualities that America prides itself on cultivating.

Designed by Peter Bristol, the American Standards Lamp is nevertheless instantly familiar and intuitive to use. It also blends nicely into the environment, emitting a soft glow that is neither garish or too subtle. The American Standards Lamp also conveniently supplies an extra power outlet.