Heavenly Hipster Candids
Looking through Amelia Dowd's portfolio it's hard not to be struck by her incredible use of lighting. She skillfully uses natural lighting as a prop to bring out gorgeous shots of her models' faces, each of them young, bohemian, and fashionable.
One thing is clear from Amelia Dowd's selected portfolio -- her future in fashion photography is bright.
Implications - Thanks to ad campaigns like Dove's "Campaign for Real Women" there has been an increased importance placed on marketing that does eschews high-fashion models in favor of regular people. By featuring normal, every day people in their marketing, company's stand a better chance of connecting with consumers on an emotional, personal level.