This up-and-coming collection is so sick it's ridiculous. Whether it's the glow-in-the-dark appeal or the eyeball rings, there's no stopping the insanity. Featuring pendants, rings and necklaces, the AMBUSH "SKULL 'AMB' BONES" collection is fashionably morbid.
Implications - One of the best ways a company can establish a foothold in contemporary culture is by creating products that are deliberately shocking or strange. By demonstrating such open originality, the company will attract consumers who are interested in purchasing something original and different.