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31-Day Costume Challenges

Makeup Artist Amanda Chapman Creates a Ton of Incredible Halloween Looks

— October 30, 2015 — Fashion
Stuck on what to be this Halloween and looking for some last minute inspiration? Amanda Chapman is here to help. This incredibly talented makeup artist might be a Christmas baby, but her favorite holiday happens to be Hallow's Eve and for good reason. This year she has challenged herself to create a different look for each day in October.

Amanda Chapman has completely outdone herself. She transforms herself into realistic versions of pop culture characters from The Mad Hatter to Poison Ivy and Edward Scissorhands. Interestingly, this project was born out of tough times when her husband was diagnosed with cancer.

With no formal training, Amanda Chapman, says, "I watched a lot of YouTube tutorials. And I also studied a lot of behind-the-scenes photos of the actual films that the characters are in, and seeing what techniques they used."
Trend Themes
1. Halloween Makeup Challenges - The rise of makeup artists taking on #31DayChallenge provides opportunities to offer courses or workshops for those interested in learning the art of special effects makeup.
2. Pop Culture-inspired Makeup Looks - The demand for pop culture-inspired makeup looks opens up opportunities for partnerships with entertainment companies or influencers to promote licensed merchandise.
3. DIY Makeup Tutorials - The popularity of DIY makeup tutorials on platforms like YouTube creates opportunities for beauty brands to partner with influencers or content creators to showcase their products in a tutorial format.
Industry Implications
1. Beauty Services - Beauty services industry can offer themed Halloween makeup packages or partner with makeup artists to provide workshops, courses or tutorials.
2. Entertainment - Entertainment companies can partner with makeup artists for product collaborations or inspirational content for promoting licensed merchandise such as Halloween costumes.
3. Influencer Marketing - Influencer marketing companies can partner with makeup artists or content creators to promote their products in educational or tutorial formats on YouTube or other social channels.
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