Platinum-haired model Lucas D stars in the two-faced ALTEWAISAOME fall/winter 2012 ad campaign. Lucas' face is showcased in dynamic cut-out images resembling those seen on a split screen.
The Swedish label enlists Jakob Hysén Hedberg as its artistic director, channeling his multiple creative personalities in its visual concept for this campaign. Lucas expresses a wide range of personalities and faces, interlocked in a double image.
The model is captured by photographer Alexander Dahl, who lenses him against a brightly hued crimson backdrop that pops in both colored and monochromatic images. Outfitted by Natalia Altewai, Lucas sports subtle patterns, tweed textiles as well as color-blocked accent pieces.
The ALTEWAISAOME fall/winter 2012 ad campaign captures the label's utilitarian menswear looks, displaying them through dynamically multiplied portraits.
Stats for Chic Split-Screen Catalogs
Trending: Older & Mild
Research: 2,617 clicks in 196 w
Interest: 2.7 minutes
Concept: ALTEWAISAOME Fall/winter 2012
Related: 92 examples / 71 photos
Segment: Males, 18-55
Comparison Set: 34 similar articles, including: two-faced fashiontography, bald face tattoos, and two-faced photography.
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