Superstar

The ALTEWAISAOME Fall/Winter 2012 Campaign is Two-Faced

By: Jana Pijak - Published: Aug 23, 2012 • References: altewaisaome and thefashionisto
Platinum-haired model Lucas D stars in the two-faced ALTEWAISAOME fall/winter 2012 ad campaign. Lucas' face is showcased in dynamic cut-out images resembling those seen on a split screen.

The Swedish label enlists Jakob Hysén Hedberg as its artistic director, channeling his multiple creative personalities in its visual concept for this campaign. Lucas expresses a wide range of personalities and faces, interlocked in a double image.

The model is captured by photographer Alexander Dahl, who lenses him against a brightly hued crimson backdrop that pops in both colored and monochromatic images. Outfitted by Natalia Altewai, Lucas sports subtle patterns, tweed textiles as well as color-blocked accent pieces.

The ALTEWAISAOME fall/winter 2012 ad campaign captures the label's utilitarian menswear looks, displaying them through dynamically multiplied portraits.