The ALTEWAISAOME Fall/Winter 2012 Campaign is Two-Faced
Jana Pijak — August 23, 2012 — Fashion
References: altewaisaome & thefashionisto
Platinum-haired model Lucas D stars in the two-faced ALTEWAISAOME fall/winter 2012 ad campaign. Lucas' face is showcased in dynamic cut-out images resembling those seen on a split screen.
The Swedish label enlists Jakob Hysén Hedberg as its artistic director, channeling his multiple creative personalities in its visual concept for this campaign. Lucas expresses a wide range of personalities and faces, interlocked in a double image.
The model is captured by photographer Alexander Dahl, who lenses him against a brightly hued crimson backdrop that pops in both colored and monochromatic images. Outfitted by Natalia Altewai, Lucas sports subtle patterns, tweed textiles as well as color-blocked accent pieces.
The ALTEWAISAOME fall/winter 2012 ad campaign captures the label's utilitarian menswear looks, displaying them through dynamically multiplied portraits.
The Swedish label enlists Jakob Hysén Hedberg as its artistic director, channeling his multiple creative personalities in its visual concept for this campaign. Lucas expresses a wide range of personalities and faces, interlocked in a double image.
The model is captured by photographer Alexander Dahl, who lenses him against a brightly hued crimson backdrop that pops in both colored and monochromatic images. Outfitted by Natalia Altewai, Lucas sports subtle patterns, tweed textiles as well as color-blocked accent pieces.
The ALTEWAISAOME fall/winter 2012 ad campaign captures the label's utilitarian menswear looks, displaying them through dynamically multiplied portraits.
Trend Themes
1. Dynamic Split-screen Advertising - Innovative advertising campaigns can add a new twist to the traditional single image advertisement by utilizing dynamic split-screen images.
2. Multi-personality Marketing - Marketing campaigns that showcase various personality and image facets of a product, service or brand can provide a fresh and engaging perspective.
3. Color-blocked Fashion - Apparel and fashion industries can utilize color-blocking techniques to create bold and eye-catching garments that stand out in the market.
Industry Implications
1. Advertising - The advertising industry can explore innovative ways to create more dynamic and engaging advertising campaigns in order to capture audience attention.
2. Fashion - The fashion industry can utilize techniques like color-blocking to create more visually striking and unique garments that consumers will want to buy.
3. Marketing - Marketing professionals can explore using campaigns that showcase multiple personalities or sides of a brand or product to create a more nuanced message and appeal to a wider audience.
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