Aaron B. Heimlich's Statement-Making 'Shedim' Series Draws from Hebrew

By: Andrew Loh - Published: Oct 31, 2011 • References: mymodernmet
While the Shedim series of altered images by Aaron B. Heimlich is trying to make a statement, the pictures are somehow comical too. Every picture gets an editing treatment, with Heimlich substituting people with a Shedim -- a funny looking, black-colored character with a pair of pointy, elongated ears.

Heimlich shares that Shedim is the Hebrew word for benevolent demon, and by featuring it, he wishes to convey the message that demons are always out there and among us, and that we should always be aware of their presence. That being said, viewers see Shedim making an appearance in all the pictures; be it in the nursery, graduation ceremony, barber shop or even in one’s home. Stats for Benevolent Demon Photobombs Trending: Older & Warm
Research: 4,742 clicks in 238 w
Interest: 3.8 minutes
Concept: Altered Images Series
Related: 111 examples / 85 photos
Segment: Neutral, 18-55
Comparison Set: 40 similar articles, including: pious peasant photography, salacious sacrilegious shoots, and devilishly dark photography.