Controversial Doll Set-Ups
Incorporating naughty themes and presenting political statements, the Altered Barbie Exhibition 2010 is definitely not an exhibit you'd want your child to attend. Regardless, these positioned dolls are definitely intriguing to look at, as they place these classic childhood toys in a different light.
Implications - Youth consumers are challenging previous conceptions of beauty and gender roles. By creating ad campaigns that build around displacing traditional conceptions of beauty, gender and ultimately, happiness, companies can speak to this demographic on its terms. Companies should consider ads with models that deviate from orthodox conceptions of beauty.