Wanting to portray its organic and nature-loving philosophy more prominently, GreenLife recently changed its outdated visual look for an all-natural branding identity that was closer to heart.
Designed by Filip Nemet, the new all-natural branding identity mainly focused on renovating the packaging for all of GreenLife's products to give them an edgier and more harmonious look. Nemet went for craft boxes in subtle earth tones and simple and sweet new packaging designs that look very health-conscious.
"GreenLife started to grow as well as the demand for its products, so we had to come up with something more practical in terms of packaging process and transportation," says Nemet.
My favorite thing about the new design is the tags that come with each product, with info tidbits like 0% Mechanization, 0% Pesticides and 100% Natural.
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Interest: 4 minutes
Concept: All-natural Branding Identity
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Segment: Females, 18-55
Comparison Set: 26 similar articles, including: simple shape snack branding, dim sum tea packaging, and suave coffee branding.
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