Rookie

The Row's Alligator Backpack Comes with a Hefty Price Tag

By: Amber Alitawi - Published: • References: net-a-porter & dailymail
The Row's alligator backpack is a shift from the days of Full House and peanut butter and jelly sandwiches. Remember way back when the Olsen twins had a clothing line that was launched in Wal-Mart? Well, America’s favorite twins are all grown up, and proud of their latest achievements in fashion that are well (extremely well) above a Wal-Mart shopper’s budget.

Mary-Kate and Ashley Olsen now own a line known as The Row which is home to one of their most popular designs: a $39,000 alligator backpack. Don’t get me wrong, it is a nice backpack, but to some, spending the forty-thousand dollars on a new car might seem like a more attractive catch.

Despite the eye-widening price tag, this alligator backpack is currently sold out. Even though the US economy has not been its brightest, Ashley told WWD.com “It was the first thing that sold off the shelf.”

Would you splurge on this reptilian wonder bag? Stats for $39,000 Pseudo-School Sacks Trending: Older & Mild
Traction: 1,534 clicks in 149 w
Interest: > 3 minutes
Concept: Alligator Backpack
Related: 83 examples / 64 photos
Segment: Females, 12-35
Comparison Set: 30 similar articles, including: slick japanese travel packs, 100 hipster fashion statements, and laid back couture.