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Alife Spring 2011 Collection Features Fontastic Branding

By: Marissa Brassfield - Published:   Updated: Jun 16 2011 • References: alifekicks & highsnobiety
These street shoes are from the Alife Spring 2011 collection, and feature typographic menswear that any word nerd can appreciate. The line channels the old-school aesthetic of saddle shoes and deck shoes, but retains a modern edge. Some of the shoes feature Vibram soles for extra comfort.

See more images of the Alife Spring 2011 collection above, and check out other hot deck shoes for men below.

Implications - One of the best ways a brand can distinguish itself as a tastemaker is by slightly (but brazenly) altering a traditional product. By adding a bit of edge to an established commodity, the company shows that it appreciates the conventional as well as the cutting-edge.

Stats for Typographic Street Shoes Trending: Older & Average
Traction: 11,357 clicks in 224 w
Interest: 4 minutes
Concept: Alife Spring 2011
Related: 61 examples / 47 photos
Segment: Males, 18-35
Comparison Set: 22 similar articles, including: vintage vessel shoes, winter boat shoes, and hybrid deck boots.