Alice & the Magician Offers Fragrances that Enhance Food and Drinks

By: Mishal Omar - Apr 3, 2017
References: aliceandthemagician & chicagotribune
The company Alice & the Magician makes perfumes, but instead of using chemicals its products are formulated using natural ingredients to create edible, flavor-enhancing fragrances.

The unique concept was designed to enhance the flavor profiles of both cocktails and food items. There are a variety of elixirs and mists that Alice & the Magician offers, including a set that features ginger, chocolate cake, and lemon flavors as well as more unique citrus, cucumber, rosemary & honey, and autumn bonfire flavors.

The various elixirs and mists are distinctive products that come at a time when experiential foods, and the love of "foodie culture" are prominent in the industry, making the products highly relevant to the needs of modern day consumers.