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The Alice McCall Pre-Summer 2013 Campaign is Crazy Colored

By: Jennifer Gosnell - Published: • References: oystermag
The Alice McCall Pre-Summer 2013 campaign features a spectacular array of brightly colored props. With remarkable tinted hair in purples, reds and blues, model Kalia Hart rocked the detailed and fantastic frocks.

The contrast between a classical Greek statue (as is being used in the campaign) and the brightly hued colors is stark, but somehow mixing the two creates an awesome tie-dye effect. The effect was in fact a post-add to the shoot, imposing the color onto the stark-white Grecian statues. With peplum waists, the Grecian-goddess look perfectly incorporated the line by Alice McCall for the Pre-Summer 2013 season.

Shot by Thom Kerr, model Kalia Hart rocked it out for the 'Sphinxes Without Secrets' Alice McCall Campaign. The summery shoot played on competing elements of superwoman, bubble-gum pastels, greek-goddess figures and tie-dye textures. Stats for Multicolor Classic Artitorials Trending: Older & Average
Traction: 3,929 clicks in 131 w
Interest: 2.7 minutes
Concept: Alice Mccall Pre Summer 2013
Related: 99 examples / 76 photos
Segment: Females, 12-55
Comparison Set: 36 similar articles, including: blended background botanical shoots, tropical jungle print photoshoots, and sassy inflatable pool shoots.