Alexis Mabille's Curious Collection for Pyrenex

This quirky collection of quilted coats is by Alexis Mabille for Pyrenex to celebrate their 150th year making goose and down-filled fashions. While the remainder of the collection features bright, metallic jackets, I’m particularly fond of the quilted capelet in the first image, which blends ski bunny sexy with city chic.

Check out the gallery above to see more images from the Alexis Mabille and Pyrenex collection.

Implications - The fashion industry often features form-fitting clothing in order to be aesthetically appealing. By crafting a piece of apparel that adds bulk to its wearers, these quilted capelets are breaking the mold of standard fashion conventions and have thus garnered widespread attention. Corporations can similarly attain much attention for their company with publicity stunts that challenge industry conventions.