Sarah Burton, creative director for Alexander McQueen, fuses high drama and apocalyptic beauty in the Alexander McQueen Fall/Winter 2011 ad campaign. Raquel Zimmermann is the face of the campaign, featured against ominous backgrounds and dark skies.
Regardless of the darker theme, these are not images of despair; Zimmermann appears painted in light against the dark backgrounds of each image in what could be interpreted as an artistic depiction of redemption, signifying the McQueen brand's ability to rise above the tragic loss of McQueen himself. Photographed by David Sims, these previews for the upcoming launch of the Alexander McQueen Fall/Winter 2011 line are a stunning glimpse of the editorials to come.
Implications - Dark meets light in this ad campaign featuring Rachel Zimmerman as the "ray of light" amid an apocalyptic background.
Stats for Haute Apocalyptic Ads
Trending: Older & Warm
Research: 6,344 clicks in 251 w
Interest: 4 minutes
Concept: Alexander McQueen's Apocalyptic Ad Campaign
Related: 70 examples / 54 photos
Segment: Neutral, 18-35
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