The Alexander McQueen Winter Ad Campaign Plays Off His Runway Show

By: Jacqueline Parrish - Published: Oct 9, 2009   Updated: Jul 5 2011 • References: ww.alexandermcqueen and imageamplified
For the Alexander McQueen Winter ad campaign, the designer played up his latest runway showing for Spring 2010, which showcased the models as futuristic half-sea-creature, half-human hybrids.

The artistically blurred images of the models and their digitally printed reptilian skinned garments for the Alexander McQueen Winter ad campaign photographed by Bex Fleetwood is a high fashion advertisement that will undoubtedly be gracing the hallowed pages of Vogue.

Implications - Blurred imagery continues to gain popularity in the fashion world as an alternative to show-all fashion displays. The alluring nature of blurred and faded fashion editorials can be interpreted as a business's attempt to mystify consumers by showing without actually telling.