Etched Designer Kicks
Taking the classic hightop leather boots and adding some very detailed designs, Alexander McQueen managed to combine style and practicality all into one pair of shoes. Check out the featured gallery to take a closer look at the laser-engraved drawings.
Implications - Consumers with disposable income are immediately attracted to the products that showcase their lavish lifestyle and elitist status. Businesses that can transform seemingly standard items into ones that sparkle and shine with splendor will fare well in today's society. High-end consumers are not willing to invest their money in simple or unadorned items.