The Alexander Fedorov Ultima Collection showcases a beautiful model adorning makeup somewhere between a geisha and a mime. I often find with circus-themed photography that the more bizarre it is, the more captivating it becomes.
The Alexander Fedorov Ultima Collection seamlessly blends retro fashion with technicolor makeup to create a scene that is completely original.
Implications - Blending two supposedly contrasting aesthetics into one completely new category that is all its own is definitely the best way to reignite consumer interest, and experiments like this demonstrate how companies can tap into this clever strategy. Originality stands out to customers, and by having the courage to experiment with unusual concoctions, companies and advertisers stand a much better chance of separating themselves from the monotony of the pack.
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Concept: Alexander Fedorov Ultima Collection
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Segment: Females, 12-55
Comparison Set: 42 similar articles, including: bloody clown photography, freak show photography, and clown fashion editorials.
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