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If the news of the Alexa Chung for Madewell collection was exciting, these campaign photos will surely send you over the edge. Not only does it showcase a flawless line, it also stars the designer/model herself, Alexa Chung. It's the perfect lure for Alexa lovers.

A casual line, the Alexa Chung for Madewell embodies everything represents Alexa's 'It Girl' style. According to her, “This partnership came together organically and is a great fit as the brand is so classic and really encompasses my style."

Priced between $48-$295, it will be available September 9, 2010.