In African Star Wars Masks, Alex Griendling adds traditional tribal designs and facial configurations to the masks of Darth Vader, Bobba Fett and much more. It's a unique blend of sci-fi and ancient tribal art.
Implications - Pop culture characters are constantly being reinvented thanks to fan-generated art. The owners of these characters can use this to their advantage and create a fan competition that allows users to submit their own takes on the iconic characters. This opens up a dialogue between the company and the consumer, which can build a positive relationship.