Alex and Chloe are based in Los Angeles, but the fashion-forward designers have decided to take their eye for fashion and apply to the Washington DC political arena.
Produced for the Human Rights Campaign, the hoodies, tees and jewelry featured above are as easy on the eye as they are tough on the current social state of LGBT equality.
Check out more fashionable heart finds on Trend Hunter below.
Implications - Current fashion trends are encouraging consumers to abandon crowd conformity, and to instead express their individual styles. These consumers appreciate products that are rare for their unique designs or materials. They also embrace products that allow for customization or personalization, enabling them to tailor the product to their tastes. Companies can cater to these creative consumers by manufacturing products that are unique.
Stats for Heartfelt Fashion
Trending: Older & Mild
Research: 2,730 clicks in 326 w
Interest: 4 minutes
Concept: Heartfelt Fashion
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: heart-shaped shoe uppers, 48 loving valentine features, and heart-shaped purses.
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