Given enough beer in your system, you might start to feel that you physically resemble A.Le Coq packaging. The unusual looking drinking cans have been covered in kooky illustrations that feature yellow eyeballs, intestinal tubes, fangs and toothy gums, all distorted into a monstrous visual motif.
But as unsightly as this subject matter could be, tattoo artist Kristjan Luiga has rendered the disfigured drawing into a compelling stylized cartoony image, providing the consumer with unexpected illustrative intrigue for a simple can of alcohol. The Estonian brewery's product is masked with a sense of mystery, nearly literally catching the eyes of people passing the liquor store shelf. A.Le Coq packaging appears to promise an extrasensory and out-there experience of carousing a cold one.
Grotesque Graphic Branding
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