The candle holder entitled 'Love Beyond The Grave Candle' stands out from the others because it doubles as a wine glass holder. The Alchemy Gothic candles will surely give you a romantic -- albeit morbid -- evening.
Implications - Consumers in the modern sphere are looking for products that feature an otherworldly aesthetic that isn't widely acceptable. Unconventional items are appealing to customers who desire more from their everyday products than just mere functionality. In order to attract a greater number of buyers, a company could focus on creating more items that push the limits on what is considered normal.