Design studio Aktiva has made the packaging for Fragrance 212, inspired by old-school records.
The design comes in a few different colors, but essentially the perfume packaging has a record-like top to it, with the fragrance underneath. As such the branding takes on a bit of a rock and roll aesthetic. The fragrance comes from the company Carolina Herrera, who clearly aims to stick with innovative visions for all products, instead of using conventional techniques (how often does perfume come in a record box?!). Hopefully the quality of perfume matches the branding, since that would be the perfect match for consumers who are fans of the Fragrance 212.
When it comes to distinct perfume packaging, this design by Aktiva is certainly one of the best to come around in a while.
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