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A.J. Daulerio, Editor of Deadspin (INTERVIEW) Edit


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A.J. Daulerio, Editor of Deadspin (INTERVIEW)
Published: Sep 10, 09
Comments: 2
Views: 622

A.J. Daulerio is known as a man who speaks his mind, and as the Editor of Deadspin that hasn’t stopped. Once described by Yankee Pot Roast as a man who “forgets the pleasantries…and punches in the gut with his questions,” it’s no surprise that A.J. Daulerio would answer our questions with his signature zest. We had a brief talk with him about the role trend spotting plays in his work with Deadspin.

3 Questions with A.J. Daulerio

1. How do you keep your work on the cutting edge?

Overuse of the word “[redacted] rag” and mutton coverage.

2. How do you reset yourself to become creative? Do you have any rituals?

Lift weights at my desk. I sometimes wear a weight belt to work when I know a day will be especially busy. Some days, if I forget my weights, I’ll just do push-ups in the middle of the office and bark out the names of the 2000 Italian World Cup team.

3. What is an example of a time where you have thrown away an existing idea to force yourself to find something new?

Last summer, we were torn about doing a “Women of Water Polo” gallery spread because we couldn’t find the right mix of minorities. Instead we decided to just post a gallery of “Water Polo Balls” since they come in many different colors. It was one of our biggest hits of the summer and we even received a nice handwritten note from Benjamin Todd Jealous, President of the NAACP, thanking us for our progressive take on sports news.

References:  deadspin

Filed In:  business interviews








Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of A.J. Daulerio, Editor of Deadspin (INTERVIEW) or comment.

Marissa Brassfield on Sep 3, 09  3,489 Trends   4,129 Comments
Water Polo Balls, hah! AJ is definitely known for his sarcastic tone, and I'm glad our interview with him captured that!
Marissa Brassfield on Sep 3, 09  3,489 Trends   4,129 Comments +2
LoL Voted by Marissa Brassfield on Sep 3, 09
Christina Butty on Sep 10, 09  913 Trends   173 Comments
He must be a hoot to work with
Christina Butty on Sep 10, 09  913 Trends   173 Comments +2
LoL Voted by Bianca Bartz on Sep 29, 09


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A.J. Daulerio, Editor of Deadspin (INTERVIEW)