'Air Hijackers' by Dani Shimoni is the sort of shoot that makes me wish I'd continued with gymnastics as a tot. The black-and-white shoot follows two acrobatic dancers jumping around in black masks, leggings and even short tutus. While these models' movements are a beautiful art all their own, the way Shimoni has captured them is special as well.
See more shots from 'Air Hijackers' by Dani Shimoni above.
Implications - The ninja for youth consumers represents a character that lives on the fringe and does not follow a traditional lifestyle. This demographic prizes an unconventional lifestyle that is altogether different from that of their parents. Companies need to be mindful of this fact in order to form a meaningful connection with this group.
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Trending: Older & Chilly
Research: 5,366 clicks in 312 w
Interest: 4 minutes
Concept: Air Hijackers By Dani Shimoni
Related: 73 examples / 56 photos
Segment: Males, 18-55
Comparison Set: 27 similar articles, including: viral dance spoof, underground dance phenomenons, and choreographed proposals.
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