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Air Bank by Crea International Offers a Retail-like Environment

By: Katherine Vong - Published: • References: creainternational_ and retaildesignblog.net
Design firm Crea International has created this vivid interior design for Air Bank, a new banking initiative by PPF Group, one of Europe's biggest investment and finance companies.

With its innovative Internet and phone banking options, Air Bank is described as "the bank of the future for the 21st century." As such, Crea International designed the interior to be different from other banks. Air Bank possesses an "agora"-inspired design, with a space that operates like a retail environment. Its open design invites people to sit down and browse on their own and only if they need help will they signal for a bank associate.

Thus, Air Bank's interior design will foster positivity, community and relationship-building. As design director Andrea Borsetto describes, they have create a "totally new banking framework focused on the relationship and not the transaction."