Ageless Perfume makes some bold claims considering it is, after all, just a perfume. The creators behind the scent claim that anyone who smells the scent will see the wearer as eight years younger than their actual age.
Ageless Perfume smells like grapefruit and mangos and apparently that's enough to be 8 years younger than your true age. Who knew it was that easy? However, youth doesn't come cheap--the bottles sell for $120.
Implications - A product such as this one plays on the need to stay young and beautiful. Modern media bombards consumers with images that confirm youth as the basis of beauty. Businesses can target a specific demographic that struggles with such things such as age issues and create products that tend to those specific needs.
Stats for Age-Defying Scents
Trending: Older & Chilly
Research: 3,851 clicks in 355 w
Interest: 4 minutes
Concept: Age-Defying Scents
Related: 69 examples / 53 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: fairytale perfume ads, copycat fragrances, and illuminated fragrance ads.
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