The famous phrase "Off with your head and in with the red" reigns true throughout the Agatha Ruiz De La Prada AW 2011 collection. The vibrant line is truly heartstopping with deep reds and bold patterns working together to shock your eyes down the runway. Ruiz is no stranger to unconventional, but this valentine-esque line takes unique to new heights.

The show, which took place in her native Madrid, lived up to fan expectations as de la Prada is the best known personality in the Spanish clothing industry. The color-centric collection is true to the designer's signature style, which uses a variety of textures and layers to create an almost three-dimensional element.

Implications - Runway shows are an opportunity for designers to showcase their limitless nature of their art and tell stories using the fruits of their labor. These events excite consumers who are always on the lookout for something fresh and different that is buzzworthy and showcases the direction of style.