Aqua ViTea's AfterGlow Hard Kombucha Arrives in 2 New Flavors
Ellen Smith — October 2, 2020 — Lifestyle
References: afterglowkombucha
A bubbly alcoholic beverage helps a lot of us unwind after a long day, but beer and cider aren't always the right choice to promote gut health -- this is where Kombucha brand Aqua ViTea enters, with its AfterGlow Hard Kombucha that now arrives in Cherry Sour and Apricot Dream Flavors.
The new flavor profiles make for the perfect treat as the seasons change, and join the brand's current offerings of Citrus Rush and Ginger Blue. With consumers spending more time indoors than usual, this alcoholic alternative makes for a more health conscious choice, presenting as a natural alternative to heavy beers or over-sweetened ciders. In addition to the exciting new flavors, the AfterGlow Hard Kombucha's are low calorie, vegan and GMO-free.
Image Credit: Aqua ViTea
The new flavor profiles make for the perfect treat as the seasons change, and join the brand's current offerings of Citrus Rush and Ginger Blue. With consumers spending more time indoors than usual, this alcoholic alternative makes for a more health conscious choice, presenting as a natural alternative to heavy beers or over-sweetened ciders. In addition to the exciting new flavors, the AfterGlow Hard Kombucha's are low calorie, vegan and GMO-free.
Image Credit: Aqua ViTea
Trend Themes
1. Hard Kombucha - Disruptive innovation opportunity: The growing popularity of hard kombucha presents an opportunity for beverage companies to explore new flavor profiles and healthier alcohol alternatives.
2. Gut Health - Disruptive innovation opportunity: There is a rising consumer interest in gut health, creating space for the development of products that combine alcoholic beverages with probiotic-rich ingredients.
3. Health Conscious Choices - Disruptive innovation opportunity: With an increasing demand for healthier options, businesses can capitalize on the trend by offering low-calorie, vegan, and GMO-free alcoholic beverages.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Beverage companies can leverage the growing interest in hard kombucha by expanding their product lines to include new and unique flavors.
2. Alcohol - Disruptive innovation opportunity: The alcohol industry can tap into the gut health trend by developing alcoholic beverages that incorporate gut-friendly ingredients.
3. Health Food - Disruptive innovation opportunity: The health food industry can explore the creation of alcoholic products that cater to health-conscious consumers, meeting their demands for low-calorie, vegan, and GMO-free options.
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