The Diesel + Edun Campaign Celebrates African Performance Art

By: Gil Haddi - Published: Mar 25, 2013 • References: diesel & ibelieveinadv
The new Diesel + Edun denim line collaboration focuses on creating employment opportunities and support for communities in African countries, and by incorporating African performance art into the advertisement campaigns, the brand is further increasing this goal.

'Pantsula VS Puppets' showcases two different performance groups, people and puppets, having a dance battle and wearing the clothes from the denim line. The bumping music and captivating visuals make for an entertaining video that shows different fits and styles of the collection and how the clothes look in action.

Entirely made in Africa with locally grown materials, the Diesel + Edun denim line creates a self-sustaining business in African countries and this ad celebrates with African performance art. Stats for Culturally Creative Denim Ads Trending: Older & Average
Research: 662 clicks in 165 w
Interest: > 3 minutes
Concept: African Performance Art
Related: 113 examples / 87 photos
Segment: Neutral, 12-55
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