The Dutch company first traded Indonesian fabrics in West Africa in the mid-1880s and the exotic wax textiles -- fashioned by local tailors into voluminous dresses with fancy fishtail skirts and puffed sleeves -- have come to represent traditional African design.
But faced with competition from cheap Chinese imports, Vlisco wants to branch out into making its own clothes, starting in South Africa where it believes there is demand for a sophisticated label with an African twist. (REUTERS)
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