Aestheticodes by Steve Benford Embodies 'Visual Code Recognition Technology'

By: Meghan Young - Jan 17, 2014
References: & fastcolabs
Aestheticodes by Steve Benford, a professor in the Mixed Reality Lab at the University of Nottingham, England, is a solution to the poor performance of QR codes. They are in essence beautified barcodes that capture people's attention on an aesthetic level as well as a practical one. Fast Co. Labs points out that "consumers will only use technologies that are people friendly."

Yet Aestheticodes by Steve Benford introduce a new experience based that builds on such existing technology as barcodes and QR codes. He has dubbed the experience as "visual code recognition technology." His goal is to decorate the world with these interesting, interactive surfaces. He hopes to achieve this goal by using a technique invented by Enrico Costanza, which involves the topology of an image as a way of encoding information.