Aerial Billboards. How effective will they be?

Given that US airlines are currently seeking additional revenue from nearly any source imaginable, perhaps it was inevitable that soon six commercial airliners operated by Allegiant Air will be wrapped in advertising messages. InterAir Media, the company that came up with the (Innovative? Outrageous?) program, unveiled the first such aircraft at the Las Vegas McCarran International Airport on Monday.

“Advertisers are looking high and low for new media to extend the reach of their messages,” said InterAir Media CEO Drew Stoddard from his Miami Beach office. “By wrapping planes with logos or messages, we can help them reach to the sky to communicate with customers, literally.”