Incontinent Couture

By: Sandra Winn - Published: Sep 28, 2008 • References:
I suppose it was only a matter of time before someone decided to bring adult diaper couture to the fashion arena. In this case, it was the Japanese, who showed adult diaper fashions on the catwalk. After all, millions of people suffer from incontinence, so why not? 

Although incontinence is not a laughing matter, I still couldn’t help but get a chuckle when viewing adult diapers on typical runway models. 

Leave it up to the Japanese to come up with a unique way to deal with what is an extremely embarrassing problem. Stats for Adult Diaper Fashion Shows Trending: Older & Warm
Research: 52,149 clicks in 399 w
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Concept: Adult Diaper Fashion Shows
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: crap-vertising for shock movies, adult babies, and smartphone photography stabilizers.