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Glorifying Death Edit
Blood Donors Are Heroes After They Die

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Glorifying Death
Blood Donors Are Heroes After They Die
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Glorifying Death - Blood Donors Are Heroes After They Die
Blood Donors Are Heroes After They Die
 Published: Jun 1, 08
 Views: 1,873

I have mixed feelings about this ad for France ADOT which encourages people to make the organ donor pledge. I do fully support the message and I think the art direction is very witty, telling you that “You can be a hero after you die” by showing a young guy on the pavement assuming the flying Superman position after dying in a car accident with the blood oozing from his head.

And yet, that is exactly where my apprehension stems from: the glorification of the death, or making it look “cool” by capitalizing on the popular super hero notion in such a tragic situation where a young person in his early 20s just lost his life. 

The ad was created by CLM BBDO, Boulogne Billancourt, France with creative directors Gilles Fichteberg, Jean-François Sacco, art director Lucie Vallotton and photographed by Cédric Delsault.

What do you think, do you agree with their art direction?

References:  adsoftheworld

Filed In:  health,  lifestyle,  marketing,  print








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FOUR WAYS TO REACT: vote, favorite, add more examples of Glorifying Death or comment about Blood Donors Are Heroes After They Die.

Favorited by Jeremy Gutsche on Jun 2, 08

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Glorifying Death