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The ADJOA_ARMAH Cultivators Collection Explores Rural Fashion

By: Jana Pijak - Published: Sep 20, 2012 • References: facebook and notjustalabel
The latest collection from ADJOA_ARMAH explores deconstructed rural fashions. Entitled 'The Cultivators,' this utilitarian catalog channels a retro aesthetic popularized in the 1930s American west and other rural regions across the world.

The collection is predominantly made of denim and features a fresh take on the versatile material. The label's London-based designer Lucy Adjoa explores a variety of pattern formations that include cut-outs and shredding techniques showcased in her eclectic womenswear line.

The London College Of Fashion graduate takes interest in fashion-forward concepts that are produced ethically. While her designs pay tribute to cultural and historical references, they are also socially responsible. The Cultivators ADJOA_ARMAH collection channels a culturally ethnic aesthetic that is made edgy and modern for the fashion risk-taker of today.