AdiPower Barricade Offers Instant Social Media Connection During Olympics

By: Katherine Vong - Published: Aug 12, 2012 • References: facebook & etechmag
The London 2012 Olympics is arguably the most social media-connected Olympic games yet, and now Adidas, together with Alex Nash, or 'Nash Money,' have created a tweeting sports shoe out of a 2012 AdiPower Barricade sneaker.

Nash Money, a renowned sneaker enthusiast, devised the idea of this tweeting shoe as part of Adidas 'All in' and 'Miadidas Customisers' project, which asks nine artists to customize two pairs of Adidas shoes to reflect a chosen Olympics moment.

The hi-tech AdiPower Barricade shoe features an LCD display that showcases the tweets, and a remote control allows the wearer to change the color of the stripes on the shoe. Although the shoe isn't yet being used by the Olympic athletes, Nash Money believes that they will have all embraced its real-time tweeting capability by the time the 2016 games hit. Stats for Tweeting Sports Shoes Trending: Older & Mild
Research: 773 clicks in 197 w
Interest: > 3 minutes
Concept: AdiPower Barricade
Related: 81 examples / 62 photos
Segment: Neutral, 18-55
Comparison Set: 30 similar articles, including: submerged sporting photographs, artful olympian body tape, and grungy olympic editorials.