The Adidas Y-3 Spring/Summer 2012 Campaign is Effortlessly Elegant

By: Jana Pijak - Published: Feb 23, 2012 • References: adidas & coutequecoute.blogspot
The Adidas Y-3 Spring/Summer 2012 ad campaign features sleek and structural silhouettes that take inspiration from architecture. Entitled 'The Precipice,' this stunning advertorial spread is the epitome of casual cool, exuding an effortless elegance that proves less is more when it comes to fashion.

Captured by the lens of photographer and director Collier Schorr, this bold portrait series fuses cleanly cut ensembles with urban imagery of Brasilia. Outfitted by stylist Jay Massacret, models Valerija Kelava and Harry Goodwins take center stage, sporting comfortable staples that fuse high fashion with an athletic wear aesthetic.

From crisp tailoring to eye-catching plaid accents, the Adidas Y-3 Spring/Summer 2012 campaign is one to watch. Chronicling Brasilia's abundance of modern architecture, this bold advertorial campaign fuses urban imagery with model portraits, creating stunning collages that push the boundaries of fashion. Stats for Architectural Athletic Wear Ads Trending: Older & Average
Research: 3,823 clicks in 222 w
Interest: 2.7 minutes
Concept: Adidas Y-3 Spring/Summer 2012
Related: 116 examples / 89 photos
Segment: Neutral, 18-55
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