The Adidas x Stella McCartney Spring/Summer 2014 campaign shows off a rather youthful look at model Katryn Kruger. In the pictures taken by photographer Tyrone Lebon, Kruger assumed the athletic persona of a yoga teacher as she bent forwards and stood upright.
Although Kruger was doubled over in some of the Lebon shots, she nonetheless managed to display the collaborative collection. Showcased in the pictures are their retro yet modern designs, seen in bright orange jackets, shorts tied to sporty tank tops and high rise bright yellow bikinis.
Aside from the yoga positions displayed in these advertisements, one of the most arresting components of the campaign is its display of accessories. Sock-like shoes are matched with open flap bags, making for a versatile set of apparel.
Stats for Youthful Yogi Fashion Campaigns
Trending: Older & Mild
Research: 2,137 clicks in 94 w
Interest: 2.5 minutes
Concept: Adidas X Stella McCartney
Related: 99 examples / 76 photos
Segment: Females, 18-35
Comparison Set: 36 similar articles, including: saturated bathtub photoshoots, sultry sea vixen lookbooks, and paper doll lookbooks.
Youthful Yogi Fashion Campaigns
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