The Adidas x Opening Ceremony S/S 2013 collection is stretchy and visually stunning. The lookbook for the collaborative effort is a wild athletic gear meets tribal aesthetic.
The lookbook showcases youthful male and female models adorned with war paint, fierce hairdos and posing with force. The garments within the collection are vibrant, intermix vivacious patterns and come in a wide range of styles. There is crop tops, wind breakers, sweatshirts and a variety of bottoms from hot pants to bicycle shorts. Fabulous finds within the collaborative collection include a geometric striped sports bras in sherbert orange/navy or black/white versions, stunning emerald animal print Lycra shorts and outlandish sleeveless unitards.
The Adidas x Opening Ceremony S/S 2013 collection is wonderful, wild and boasts a full range of functional athletic apparel.
What's Driving This Trend
- Athletic-tribal Fashion
- Opportunity for designers to create more collections that mix traditional or cultural patterns with activewear and athletic gear.
- Vibrant Patterns on Functional Apparel
- Promises for more garments that combine lively, bright patterns with functionality for athletic wear.
- Experimental Athletic Wear
- A possibility for more brands to collaborate to create unique athletic apparel that can give a different kind of vibe with the use of unconventional materials and patterns.
Who This Affects Most
- Fashion
- Fashion brands can use this trend to revamp the usual style of activewear, creating more creative and uncommon collections.
- Sportswear
- Sportswear retailers can take advantage of the popularity of the trend in producing garments that combine various patterns and materials for functional apparel.
- Collaborative Brands
- Brands and designers can join forces to launch exclusive, creative ranges of athletic wear that elude the common, traditional styles.
