The Adidas Originals Blue Line Offers a New Look for Your Favorite Sneakers
Leslie Chen — August 30, 2011 — Fashion
References: highsnobette & highsnobette
The Adidas Originals Blue Line offers the classic lifestyle shoe but with a classic twist. If you've been looking for a way to spice up your wardrobe without making a major overhaul, these sneakers definitely have you covered from your feet up.
From stripes to solid colors, the Adidas Originals Blue Line has something for everyone. I can definitely see myself rocking the yellow sandal featured; pairing a muted mustard with a modern gladiator look makes it an ideal way to adorn my feet.
Check out the accompanying clothing for 2012 to complete your whole outfit.
Implications - No longer looking for overtly revealing styles, consumers are attracted to ones that feature a more classic aesthetic. Designs with a subtle style attract those who want to maintain a timeless appearance. In order to increase their sales, a company could focus on this when coming out with new products.
From stripes to solid colors, the Adidas Originals Blue Line has something for everyone. I can definitely see myself rocking the yellow sandal featured; pairing a muted mustard with a modern gladiator look makes it an ideal way to adorn my feet.
Check out the accompanying clothing for 2012 to complete your whole outfit.
Implications - No longer looking for overtly revealing styles, consumers are attracted to ones that feature a more classic aesthetic. Designs with a subtle style attract those who want to maintain a timeless appearance. In order to increase their sales, a company could focus on this when coming out with new products.
Trend Themes
1. Classic Revival - Companies can innovate by reviving classic designs and adding modern twists to them.
2. Subtle Styling - Consumers are looking for more understated designs that maintain a timeless appearance, creating opportunities for companies to focus on subtle styling.
3. Colorful Kicks - Sneakers with bold and bright colors are becoming more appealing to consumers, presenting an opportunity for companies to incorporate more colorful options into their product lines.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can benefit from applying classic designs and subtle styles to their products to appeal to a wider range of consumers.
2. Sports and Fitness - Companies in the sports and fitness industry can capitalize on the trend of bold and bright colors in sneakers for a more eye-catching and exciting product line.
3. Consumer Goods - Consumer goods companies can incorporate classic designs with modern twists to their products to offer something new and refreshing to their customers.
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