I think Adidas America needs to take some notes from the Adidas Japan FW10 catalog. Full of ebullient Asian hipsters, the campaign makes this line of clothing hard to resist.
With a focus on patterned streetwear, the Adidas Japan FW10 collection is hip and comfortable. Although rather flashy, it nonetheless looks contemporary and easy to wear. Known for their experimental style, these Japanese girls rock the line effortlessly.
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Concept: Adidas Japan FW10
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Segment: Females, 18-35
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