Superstar

Rita Ora Stars as the Face of Adidas Fall/Winter 2014 Campaign

By: Misel Saban - Published: • References: adidas & hypebeast
Sultry British songstress Rita Ora was recently crowned the face of the Adidas Fall/Winter 2014 collection dedicated to the singer's personal style and outlandish look.

The Germany-based sportswear brand's Fall/Winter line infuses Ora's technicolor style with fun Oriental-prints, flower-themed patterns, vibrant hues and bold athletic garments. Ora's energetic performance vibe, rebellious personality and unique look make her the ideal face for the hip Adidas brand. The songstress is already often photographed rocking many iconic Adidas pieces. Most of the images of the collection have yet to be released. However, one image showcases the singer posing with her back to the camera in a navy blue rose-printed silk hoodie.

Ora is set to work with Adidas for three consecutive lines, so it will be fun to see how the songstress' collections evolve over time. Stats for Sporty Songstress Lookbooks Trending: This Quarter & Buzzing
Traction: 1,624 clicks in 17 w
Interest: 1.6 minutes
Concept: Adidas Fall/Winter 2014
Related: 91 examples / 70 photos
Segment: Females, 18-35
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