Two of the most popular brands in the world of sports and snowboarding have joined forces to provide athletes with the Adidas Burton Shoe. The two brands teamed up to release a line of snowboard-inspired apparel and footwear for Adidas Originals to be worn on and off the slopes.
The Adidas Burton Shoe is made using a dark tan leather and features an interior lining made with real wool. The shoe is intended to provide snowboarders with immediate comfort and warmth upon taking off their snowboard boots for the day. This particular Adidas Burton Shoe is one of eight different shoe styles featured in the collaborative collection between the two brands.
Implications - Businesses that offer consumers products that are highly complementary to a particular lifestyle will appeal to a very wide audience. Consumers will flock to those products that offer qualities suitable their everyday activities.
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